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Wednesday, 15 March 2017 08:53

The C word

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I do say the C word more than most people.  The main reasons I say it are 1. Shock value.  I love seeing people’s reaction.  “Did he just say that?”  2.  I find it silly that we have words that are taboo. 

And the third reason is because in Australia, it is about as common as fuck is here.  Or maybe even shit.


Think about this:  People will type ouf “F$%#” or “CU$#” or whatever curse word.  You know what word they are using, so why does it make it acceptable to use a hashtag or dollar sign?

I will spend the rest of my life wondering why curse words are so frowned upon to some people.

ANYWAY, this blog post is not about the C word.  Not the one you are thinking of.

It is about the word “Classes”.

I hate that word.  And you should to.

Classes are led by instructors, and classes are to learn something.

Sessions, on the other hand, are led by coaches (trainers) and are intense. It isn’t about learning, it is about surviving, being inspired and coached to do your best. 

We have this tendency, in the fitness industry to call anything that is more than one to one training a class.

We need to stop doing this.  Seriously.  This isn’t semantics.  It is language and culture.

If you and your coaches start calling anything a person has to pay for a “session”, you will sell more training and change more lives.

I promise you.

Sessions, sessions, sessions. 

30 minute, 45 minute, 50 minute, I don’t care how long they are.  Small group, team training or one to one. 

If it led by a coach, it is a session.

Get a fish bowl.  Place it in your office.  Every time an employee says “class” when they should be saying “session”, they have to put one dollar in the fish bowl.  At the end of every month, go buy a case of session beer and throw a beer drinking session.  On second thought, maybe this is a bad idea.  Your employees may intentionally start saying “class” instead of “session.”  LOL 

If you want more information on this topic, email me This email address is being protected from spambots. You need JavaScript enabled to view it. with “sessions” in the subject line. 

Keep changing lives. 

Jason Linse

Jason has a passion for the industry, follows other industry experts, attends workshops, speaker schools, reads, reads and reads.  He enjoys imparting knowledge and ultimately affecting the bottom line of business.  He lives in uptown, Minneapolis, exercises almost daily, and lives by the motto:  “Everything in moderation, including moderation.”

Website: jasonlinse.com Email This email address is being protected from spambots. You need JavaScript enabled to view it.

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