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Monday, 05 February 2018 18:40

Why our industry is different

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Look, I get it.  It sucks to be so focused on numbers, on percentages.  I mean, think about it.  If you were a medical doctor, you don’t pay attention to telephone inquiries, tours, and I bet you don’t ask for referrals.


I have a friend who makes a good living as software engineer.  The position used to be called “Computer programmer” but we have a tendency in this country to change the lexicon on a regular basis.  Heck, I try to call myself a “coach” because apparently, “consultant’ leaves a sour taste in some people’s mouths.

This friend, Mark, does not have to track leads, closing percentages, or even pick up the phone to call prospects.  Of course, he isn’t in sales.

But his company has salespeople and I bet they track that shit.

And Mark would love to quit his job after 22 years and move to California and open a business.  Maybe a coffee shop or a bike shop.  And if he does, he won’t be tracking numbers.  He could, but those businesses don’t require it like a fitness business does.

The dude at GNC doesn’t track phone calls, tours, or referrals.

And neither does any other retail business that you can probably look out your window and see from the office of your gym business.

But you have to.  You must and god dammit, I am dead serious when I tell you that if you do, you will succeed.  I mean, I can almost guarantee that if you show me a gym that tracks the important numbers, and coaches up on areas that need improvement, that gym will cash flow, a lot. 

I fucking hate spreadsheets. Hate them. I hate looking at them, it practically gives me nausea.

But when I owned a gym, I knew the importance.  It was instilled in me by industry experts years before I opened a gym.

So, I trained my manager on how to track and what to track, and why to track and then I coached him and staff up on areas that needed improvement.

Leadership, in the fitness business, really comes down to knowing your numbers, tracking them, and coaching up in areas that need it.

And this can be done in 10 to 15 minutes per day. 

If you schedule a call with me this week, by clicking this link and finding a time that works for you, I will walk you through the simplicity in number tracking.


Keep changing lives.

Jason Linse

Jason has a passion for the industry, follows other industry experts, attends workshops, speaker schools, reads, reads and reads.  He enjoys imparting knowledge and ultimately affecting the bottom line of business.  He lives in uptown, Minneapolis, exercises almost daily, and lives by the motto:  “Everything in moderation, including moderation.”

Website: jasonlinse.com Email This email address is being protected from spambots. You need JavaScript enabled to view it.
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