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Items filtered by date: October 2017
Tuesday, 28 November 2017 12:53

How to sell without being a salesperson

I have noticed more and more people jumping into my line of work. 

Fitness business coaching.

Come on in, the water is warm, I say.  But, if I may, I have some advice for you:  Don’t overcomplicate what you teach.  And don’t give free advice (blogs, webinars, videos) that talks mainly, if not only, in theory.

I watched a webinar recently where some dude spent 45 minutes talking about how to sell fitness memberships.  I was bored within 90 seconds, and while he had a lot of good advice, none of it was applicable. 

Yeah, here I am, ripping on a new competitor.  Don’t act like you don’t do it.  Lol.

Published in Blog
Tuesday, 21 November 2017 16:43

Zach Marshfield

It all started with an email from Zach.  He had recently ordered marketing materials from my preferred vendor and the vendor recommended that Zach reach out to me.

 

I coached him and his staff for a short while and they made a lot of progress. 

 

Then Zach disappeared.  Sort of.  

Published in Blog
Tuesday, 14 November 2017 15:22

Keeping it from my boss

I remember being very nervous, feeling incredibly insecure, and also super excited all at the same time.

I was the Director of Franchisee Training for a fitness franchisor, had been doing it for years, also was co-owner of a 2700 square foot gym, and here I was, hiring a business coach.

I didn’t want anybody to find out.  I just wanted the results.

Published in Blog