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Tuesday, 03 November 2015 11:21

3000 gyms!

Anytime Fitness just hit 3000 gyms worldwide.  That is freaking impressive.  They accomplished this in less than 15 years.  In fact, they probably only had about 250 open 10 years ago.  This means that in the past decade, Anytime Fitness headquarters has witnessed over 2500 new gyms open up for business.

Published in Blog
Friday, 10 April 2015 11:29

My love/hate with a 24 hour key card gym

When the CEO of a 24 hour key card gym offered me a job as a “Corporate Sales Manager” in April of 2005, I was ready to take a job cleaning bathrooms at the train depot.

I was employed as Sales Director for a 10000 square foot gym owned by a guy who neglected to tell me that he couldn’t pay his bills, and that for the 3 months leading up to my hiring, he had brought on a consultant to sell $19.00 per month memberships.  On my first day, I was handed a stack of leads, literally dozens of folks who had all recently said NO to joining for $19.00 per month.  I was instructed to call them and ask them to join for $41.00 per month. 

Published in Blog
Friday, 06 February 2015 15:04

Why I hate Planet Fitness

Okay, most folks reading this likely know that I hate Planet Fitness.  I am not sure how many people know how deep my ire really is for this fucking ugly and cheap franchise model.  And I doubt anybody really knows why and where this anger started.

When I was supporting franchisees of a 24 hour key card model that charged around $35.00 per month for a single simple access membership, all of this Planet Fitness hatred was born.

Published in Blog
Wednesday, 10 December 2014 13:56

Soap box hero?

I remember the day when I decided to become a consultant. 

I walked out of the world headquarters for Snap Fitness in October of 2010.  I was happy to be gone and planned on doing nothing but spending more time at the gym I owned for the next couple of months.

Less than two weeks later, my mom was diagnosed with ALS.  Within 6 months of that diagnosis, I sold the gym, mom died, and I met Thomas Plummer.

Published in Blog
Tuesday, 01 October 2013 15:43

Video killed the radio star

I am 100% all about science and technology.  It is exciting to be living during a time when we learn so much new stuff every single day.  It is coming at us at such an exponential rate that it is hard to imagine how much cool new stuff we will know in the next 10 years. 

Sometimes, however, technology has caused us to be worse in certain areas. 

Published in Blog
Tuesday, 17 September 2013 15:23

Summer Hours

I met with a new gym owner yesterday.  He purchased a gym in my neighborhood about two months ago.  They gym has been open for almost 6 years.  He has no fitness industry experience.  He is a smart person, and I could tell from the hour or so we spent together that he understands hard work and dedication.

Published in Blog
Tuesday, 20 August 2013 16:14

We're not a gym. We're Planet Fitness

I get a kick out those recent Planet Fitness television commercials.  You know, the ones where some average person on a tour of a Planet Fitness has a flashback moment while explaining why they don’t like gyms.  There is one where a bunch of hot, and super annoying girls are in the locker room telling each other how hot each other is.  And there is a another where some steroid dude is talking to a normal dude about “feeling the burn dude.”

Published in Blog
Wednesday, 24 April 2013 09:05

Koko Fit Club and others

For several years, (from 2005 to 2010) as I was teaching and coaching gym owners on how to maximize profits, (most of it not onsite) I often felt guilty that all I was really teaching them was how to get the door to swing, phone to ring, and in-box to ding. 

I wasn’t doing a very good job of teaching them how to change lives.  Back then, most of us in the industry viewed it like this:  We have a great product (s) that if you use on a consistent basis, you will be healthier and fit than if you don’t use it.  Our marketing and sales approaches reflected that. 

Published in Blog
Friday, 19 April 2013 12:16

Chuck Runyon

As many of you know, I was employed at the headquarters of Snap Fitness for several years.  I started with the organization when there were 14 locations open.  When I left, there were 1100 open.

Less than 50 miles away from Snap Fitness, Inc. is the headquarters of its biggest competitor.  Anytime Fitness.

Published in Blog
Tuesday, 08 January 2013 15:56

Planet Snap in L.A.

Yesterday, I read Thomas Plummer’s most recent blog post, “Why Training Gyms will rule the market.”

He is spot on in his assessment that these 6000 square foot gyms, designed to get the maximum results from the maximum amount of clients in the shortest period of time, are here to stay and can no longer be ignored.

The real money to be made in this industry is from coaching.  It’s from upright functional supervised exercise and most of it in a group setting. 

On Saturday, January 5th, 2013, I ate lunch at Chipotle in uptown, Minneapolis.  I had a burrito bowl.  I love chipotle and eat there more than most people, which is way more than I should.  In all of the years of going in and out of Chipotle in uptown, Minneapolis, I have never seen what I saw on Saturday.  Two guys from LA Fitness, with permission from management I assume, were stationed near the exit.  They were selling memberships.  For real.  No table.  Standing by a counter with two types of paperwork.  A stack of group class schedules AND contracts. 

Published in Blog
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