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Thursday, 09 February 2017 14:32

From 43 to 11

I coached a fitness center not long ago.  One of the things that they needed was motivation and direction in getting free sessions booked and serviced.

This was their way of introducing new folks to what they did: Change lives.

The process involved some cold calling.   Normally, I don’t get too involved in that type of lead generating, but the client wanted it.

Published in Blog
Thursday, 26 May 2016 07:47

On leadership

Some people believe that leadership is something that can’t be learned.  You either have it or you don’t.  I don’t feel that way.  I think leadership is actually pretty simple.  You just have to want to work at it.

Now, I could bring in my four quadrants of personality, the colors, but I am not going to.  Not because it isn’t important.  It is for sure a difference maker, but I know that hundreds of folks who read this don’t know about my communication tool, and they aren’t going to drop everything they are doing to learn about it.

Published in Blog
Tuesday, 03 November 2015 11:21

3000 gyms!

Anytime Fitness just hit 3000 gyms worldwide.  That is freaking impressive.  They accomplished this in less than 15 years.  In fact, they probably only had about 250 open 10 years ago.  This means that in the past decade, Anytime Fitness headquarters has witnessed over 2500 new gyms open up for business.

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Why did you open and/or purchase a gym?  To have a job?  Because you liked fitness?  To be a business owner? 

I really don’t care what the reason is, as long as you, sooner or later, figure out the following hard and fast rules:

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I predict that I do not have to convince you that people are different.  I am guessing that everybody reading this has a friend who they “handle” different than other friends. 

I am also certain that some of you reading this pride yourselves on being able to “read” people.

And many of you know that I have been waiting on a new tool that is going to infiltrate the gym industry and help gym owners and gym employees in several ways.  Well, actually, the tool is not new.  It has been around a while, and I have owned it for a few years. 

Published in Blog
Tuesday, 08 July 2014 14:47

The 7 steps to GIGANTIC gym profits

I have an ebook available at www.jasonlinse.com under the store tab.  It is titled, “The 7 steps to GIGANTIC gym profits.”

I sell it as part of a package deal where you get an hour of phone coaching.

I want you to have this ebook for FREE.  Simply email me at This email address is being protected from spambots. You need JavaScript enabled to view it. and put in the subject line, “7 steps ebook”.

But let me, in today’s blog post, list the 7 steps and then elaborate a bit on the two most important steps, step ONE and step SEVEN.

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People don’t quit their jobs.  They quit their leaders.  In every business there is at least one leader.  In the gym business, it is typically one.  Sometimes, there are partnerships, and sometimes it is a husband and wife team.  Regardless, one person needs to be designated the boss, the head cheese, the pope. 

Published in Blog
Tuesday, 11 December 2012 12:21

How to hire rock stars

I opened a 2700 square foot fitness center in October of 2008.  I should say “we”.  I had a silent partner.  You know, the kind of guy with access to a boat load of money.  In the 2.5 years that we owned the gym, he never set foot in it. 

I did all of the hiring.  I did all of the firing.  I made all of the decisions.

The only experience I brought to the table was paying attention to other franchise fitness center owners and the successes they had and the mistakes that they made.

The first order of duty was to hire a manager/salesperson. 

Published in Blog
Thursday, 01 November 2012 16:38

Lessons and Leadership

Today is Friday, November 2nd.  It's day one of a two day workshop and celebration for Thomas Plummer. It's in Las Vegas.  While the people in attendance are likely here more for the party than anything else, there is some learning planned.  I have been asked to fill in for the keynote speaker.  I don't know who this person is, or why they cannot make it.  I only know that I go on last, that I have 75 minutes give or take, and that the theme is "Life lessons in the fitness industry."

This means that tomorrow, November 3rd, at approximately 12:45pm Pacific time, I will be on stage.  I am excited, but also nervous.  I have about 100 PPT slides and I could talk for days straight about the fitness industry through my eyes.  But I am going to try to keep it within the theme.  I am going to try my best to tell stories within a story.  A story about my path through the fitness industry and the lessons I learned and the leadership I received.

Published in Blog
Tuesday, 09 October 2012 11:06

Awesome Blossom Fitness

I am self employed.  I am no longer co-owner of a 24 hour key card center.  Since I have left the corporate training world, I have become better at many things.  One of them in particular is presenting. And a big part of presenting is building Power Point Slides.  At my corporate job, there was absolutley no leadership.  There certianly was not any professional development.  I used to build power point slides that had dozens and dozens of words and bullet points on them.  Okay, I should admit something:  OTHER people in the organization built these power points slides.  They did it instead of me, because I never felt comfortable putting them together.  I was going to be standing in front and off to the side of the slide.  I was going to be using my verbal and non verbal skills in conjunction with these slides.  I deep down knew that repeating what is written on the screen behind you was NOT the way to present.  But I didn't know what the right way was.  So, I asked other people in the company to do it.  Turns out, they didn't know either. I think back to these slides now, and I get embarrassed.

Then I parted ways with this company.

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