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Thursday, 03 August 2017 14:25

Finding Goby

How to run a gym



Step one:  Don’t do it.  Seriously, you don’t know how difficult it is to make money in the fitness industry.  Unless of course, you are willing to do simple stuff…………………………….over and over and consistently, and never waiver.

Being a gym owner means a lot of things, and at the top of the list is being a leader.

And part of being a leader is to lay out the plan, train on the plan, and inspect that the plan is being followed.

Plan, train, inspect.

Do you have the skill set to be a good planner, trainer, and inspector?

One indicator is your color spectrum.  Find your Goby. 

What the hell am I talking about?

Head over to www.finidinggoby.com and click on “find your goby”.

Don’t pay anything. It looks like you will be paying, which does cost $29.00, BUT it is FREE right now for a limited time.

In the discount code section, type in mygoby

We live in a world full of dichotomies.  You are told, as a child that you can do anything and be anything. 

Then, as an adult, while you still hear that positivity from some folks, you hear “Not possible, you can’t do that”, from others.

Well, how about taking advice from a person who uses logic, reason, probability, realism, and a four quadrant based communication/personality tool?

I will tell you the obstacles you face when it comes to leadership, sales, management, following up, training, etc.

And then how you can overcome these obstacles.

With this $29.00 report that is free if you move your ass now and go take the assessment by following the instructions above, you get an 11 page report. 

“Reports are AWESOME Jason.  Quite in depth.  Thanks you!”

-Debbie Rosenfelt, gym owner, Seattle Washington.

What I am about to write is only to persuade people whose trust I have already gained but need a little pushing:  $29.00 is a real cost.  I will generate a lot of revenue from these reports.  Companies who hire me to enhance their communication, team build and for sales training will pay $29.00 per employee.  Many assessments cost $39.00 or $49.00.   And some of these other assessments provide you with over 20 pages of what I call “fluff” and it cracks me up because they are four quadrant based, so they should know that over 50% of folks are not going to spend time reading 22 pages, EVEN if it is about them.

So, we got Goby to 10 plus a page dedicated to tips for your health and fitness.

My point is that this is not going to be free for long, and because free has no value I want you to know you are getting a $29.00 gift, for FREE.

And the bonus is this:  If you own a gym, AND you take the assessment, you get a free 20 minute call with me to talk about your results.

Go.  Do it.


Keep changing lives.

Published in Blog
Thursday, 09 February 2017 14:32

From 43 to 11

I coached a fitness center not long ago.  One of the things that they needed was motivation and direction in getting free sessions booked and serviced.

This was their way of introducing new folks to what they did: Change lives.

The process involved some cold calling.   Normally, I don’t get too involved in that type of lead generating, but the client wanted it.

Published in Blog
Thursday, 26 May 2016 07:47

On leadership

Some people believe that leadership is something that can’t be learned.  You either have it or you don’t.  I don’t feel that way.  I think leadership is actually pretty simple.  You just have to want to work at it.

Now, I could bring in my four quadrants of personality, the colors, but I am not going to.  Not because it isn’t important.  It is for sure a difference maker, but I know that hundreds of folks who read this don’t know about my communication tool, and they aren’t going to drop everything they are doing to learn about it.

Published in Blog
Tuesday, 03 November 2015 11:21

3000 gyms!

Anytime Fitness just hit 3000 gyms worldwide.  That is freaking impressive.  They accomplished this in less than 15 years.  In fact, they probably only had about 250 open 10 years ago.  This means that in the past decade, Anytime Fitness headquarters has witnessed over 2500 new gyms open up for business.

Published in Blog

Why did you open and/or purchase a gym?  To have a job?  Because you liked fitness?  To be a business owner? 

I really don’t care what the reason is, as long as you, sooner or later, figure out the following hard and fast rules:

Published in Blog

I predict that I do not have to convince you that people are different.  I am guessing that everybody reading this has a friend who they “handle” different than other friends. 

I am also certain that some of you reading this pride yourselves on being able to “read” people.

And many of you know that I have been waiting on a new tool that is going to infiltrate the gym industry and help gym owners and gym employees in several ways.  Well, actually, the tool is not new.  It has been around a while, and I have owned it for a few years. 

Published in Blog
Tuesday, 08 July 2014 14:47

The 7 steps to GIGANTIC gym profits

I have an ebook available at www.jasonlinse.com under the store tab.  It is titled, “The 7 steps to GIGANTIC gym profits.”

I sell it as part of a package deal where you get an hour of phone coaching.

I want you to have this ebook for FREE.  Simply email me at This email address is being protected from spambots. You need JavaScript enabled to view it. and put in the subject line, “7 steps ebook”.

But let me, in today’s blog post, list the 7 steps and then elaborate a bit on the two most important steps, step ONE and step SEVEN.

Published in Blog

People don’t quit their jobs.  They quit their leaders.  In every business there is at least one leader.  In the gym business, it is typically one.  Sometimes, there are partnerships, and sometimes it is a husband and wife team.  Regardless, one person needs to be designated the boss, the head cheese, the pope. 

Published in Blog
Tuesday, 11 December 2012 12:21

How to hire rock stars

I opened a 2700 square foot fitness center in October of 2008.  I should say “we”.  I had a silent partner.  You know, the kind of guy with access to a boat load of money.  In the 2.5 years that we owned the gym, he never set foot in it. 

I did all of the hiring.  I did all of the firing.  I made all of the decisions.

The only experience I brought to the table was paying attention to other franchise fitness center owners and the successes they had and the mistakes that they made.

The first order of duty was to hire a manager/salesperson. 

Published in Blog
Thursday, 01 November 2012 16:38

Lessons and Leadership

Today is Friday, November 2nd.  It's day one of a two day workshop and celebration for Thomas Plummer. It's in Las Vegas.  While the people in attendance are likely here more for the party than anything else, there is some learning planned.  I have been asked to fill in for the keynote speaker.  I don't know who this person is, or why they cannot make it.  I only know that I go on last, that I have 75 minutes give or take, and that the theme is "Life lessons in the fitness industry."

This means that tomorrow, November 3rd, at approximately 12:45pm Pacific time, I will be on stage.  I am excited, but also nervous.  I have about 100 PPT slides and I could talk for days straight about the fitness industry through my eyes.  But I am going to try to keep it within the theme.  I am going to try my best to tell stories within a story.  A story about my path through the fitness industry and the lessons I learned and the leadership I received.

Published in Blog
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