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Friday, 15 April 2016 09:24

The simple system to change lives

The formula is simple.  But first it starts with membership sales.

Sell x amount of memberships per month.  The X is determined by a couple of things.  What type of gym are you?  What type of marketer are you?  How many memberships do you need?  How many can you handle?  How many do you lose each month?

Let’s say you are a 10000 square foot gym with 1200 members.  Right now, you have 23 of them working with a trainer.  You lose 400 memberships per year, and add about the same.  This has been going on for a couple of years, since the low dues asshole opened down the street.

Published in Blog
Tuesday, 10 November 2015 13:04

Guess who hired me?

I have written over 300 blog post that are published on www.jasonlinse.com  I have penned around 50 articles for Club Solutions.  Most are housed at www.clubsolutionsmagazine.com and some are in their monthly print editions.

On Youtube, I have over 300 videos. 

All of this stuff is designed to help gym owner and gym employees run better gyms.  Running a better gym means increasing revenue. 

I have a public figure facebook page.  Jason Linse

I have a twitter account.  @jasonlinse

I have a podcast.  Spreaker.com or Spreaker app.  Linse Unleashed

Published in Blog

 I have helped, coached, trained, consulted, whatever you want to call it, over 1000 gyms.

There are a few things I have learned along the way. 

-Most gyms are reactive marketers.  Very few are proactive.  So, I offer a service that designs for you, a 12 month marketing plan.

-Most gyms hire people who are too young.  I have no service to help this other than this free advice:  Stop hiring 22 year olds.  Pay more and get a 35 year old.

Published in Blog
Friday, 10 April 2015 11:29

My love/hate with a 24 hour key card gym

When the CEO of a 24 hour key card gym offered me a job as a “Corporate Sales Manager” in April of 2005, I was ready to take a job cleaning bathrooms at the train depot.

I was employed as Sales Director for a 10000 square foot gym owned by a guy who neglected to tell me that he couldn’t pay his bills, and that for the 3 months leading up to my hiring, he had brought on a consultant to sell $19.00 per month memberships.  On my first day, I was handed a stack of leads, literally dozens of folks who had all recently said NO to joining for $19.00 per month.  I was instructed to call them and ask them to join for $41.00 per month. 

Published in Blog
Wednesday, 29 October 2014 18:50

Oh trainer, arrogant trainer

I am a fitness business consultant.  A guru, if you will.  I spend my days helping gym owners run better gyms.  I generate business by writing a lot of blog post and articles.  And by shooting many video tips and by speaking at as many conferences as I can.

I don’t write much about exercise science.  There are two reasons for this, maybe three.

Published in Blog
Friday, 05 September 2014 14:17

Profits are easy

I will be a presenter for the National Independent Health Club Association’s Annual Fall Conference.  It is on Tuesday, September 9th.  I will be doing two presentations. Both are about 45 minutes in length and both will be awesome.  If you are going to be there, I promise you won’t regret it. 

If you cannot make it, no worries.  Just keep reading as I will lay out the cliff notes in the blog post.  Contact me to set up a call and learn more.

Published in Blog
Friday, 13 December 2013 14:33

How this shit works

For those of you who want to continue to rent treadmills, hoping and praying that your competition closes, and that your FREE ENROLLMENT offer works this year, stop reading.   For those of you who want to know how to make money selling results, read on.

Published in Blog
Tuesday, 12 November 2013 13:55

A third party rant

I need some help.  Please, anyone, help me understand something.  Help me understand why a gym would outsource their personal training. 

I don’t get it.  I mean, the whole independent contractor thing is one thing.  At least in that scenario, you still have some leadership to provide.  You still have decisions to make, and even though you don’t entirely own the product, you have SOME control.

Published in Blog