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I wrote two articles today for Club Solutions Magazine, and I filmed a short video for my youtube channel.

One of the articles was about why I like the paid trial offer for memberships.  In it, I write about how too many gyms mix marketing and sales together, and therefore try to do a price driven offer, like free enrolment all of the time.  And those offers only work for serious gym goers, and even then, can backfire, because those folks will simply wait for you to offer free enrollment again.

Instead, use a paid trial offer to get some of the intimidated segment of the sedentary population to take action. Free has no value.  Free week, free 14 days, those do not work.

Published in Blog
Friday, 09 October 2015 15:12

Snap Fitness, medium sized town, Minnesota

I care about cash flow and maximizing profits.  I care more about that in your fitness business than whether or not joe fatty loses 25 pounds and stops eating chicken wings dipped in some sort of disgusting dressing every Friday night at the sports bar. 

But here’s the problem:  If you don’t work hard to help change lives, your fitness business will most likely fail.  And even if it doesn’t shut down, it will be an underperforming and frustrating entity.

Published in Blog
Friday, 12 June 2015 10:24

Mr. Smith goes to Washington

My first job title for Snap Fitness headquarters was “Corporate Sales Manager”.  I was asked to train in new Snap Fitness franchisees onsite.  I would be there for 3 to 4 weeks.  One week before the gym opened, doing a pre-sale and pre-opening marketing, and then 2 to 3 weeks helping build up the membership and training owners and staff on sales and operations.  I loved it.  The pay sucked, I was always in a hotel, but the company was growing fast and furious which meant plenty of excitement and future opportunity.

Published in Blog
Friday, 10 April 2015 11:29

My love/hate with a 24 hour key card gym

When the CEO of a 24 hour key card gym offered me a job as a “Corporate Sales Manager” in April of 2005, I was ready to take a job cleaning bathrooms at the train depot.

I was employed as Sales Director for a 10000 square foot gym owned by a guy who neglected to tell me that he couldn’t pay his bills, and that for the 3 months leading up to my hiring, he had brought on a consultant to sell $19.00 per month memberships.  On my first day, I was handed a stack of leads, literally dozens of folks who had all recently said NO to joining for $19.00 per month.  I was instructed to call them and ask them to join for $41.00 per month. 

Published in Blog
Friday, 06 February 2015 15:04

Why I hate Planet Fitness

Okay, most folks reading this likely know that I hate Planet Fitness.  I am not sure how many people know how deep my ire really is for this fucking ugly and cheap franchise model.  And I doubt anybody really knows why and where this anger started.

When I was supporting franchisees of a 24 hour key card model that charged around $35.00 per month for a single simple access membership, all of this Planet Fitness hatred was born.

Published in Blog
Wednesday, 10 December 2014 13:56

Soap box hero?

I remember the day when I decided to become a consultant. 

I walked out of the world headquarters for Snap Fitness in October of 2010.  I was happy to be gone and planned on doing nothing but spending more time at the gym I owned for the next couple of months.

Less than two weeks later, my mom was diagnosed with ALS.  Within 6 months of that diagnosis, I sold the gym, mom died, and I met Thomas Plummer.

Published in Blog
Tuesday, 01 October 2013 15:43

Video killed the radio star

I am 100% all about science and technology.  It is exciting to be living during a time when we learn so much new stuff every single day.  It is coming at us at such an exponential rate that it is hard to imagine how much cool new stuff we will know in the next 10 years. 

Sometimes, however, technology has caused us to be worse in certain areas. 

Published in Blog
Tuesday, 17 September 2013 15:23

Summer Hours

I met with a new gym owner yesterday.  He purchased a gym in my neighborhood about two months ago.  They gym has been open for almost 6 years.  He has no fitness industry experience.  He is a smart person, and I could tell from the hour or so we spent together that he understands hard work and dedication.

Published in Blog
Tuesday, 20 August 2013 16:14

We're not a gym. We're Planet Fitness

I get a kick out those recent Planet Fitness television commercials.  You know, the ones where some average person on a tour of a Planet Fitness has a flashback moment while explaining why they don’t like gyms.  There is one where a bunch of hot, and super annoying girls are in the locker room telling each other how hot each other is.  And there is a another where some steroid dude is talking to a normal dude about “feeling the burn dude.”

Published in Blog
Friday, 07 June 2013 09:17

Dum Spiro Spero

As I sit here in a one room office, no windows, complete silence, I have many things running through my mind.  I am thinking about three new clients I am working with.  I am thinking about a client I have had for a while who was two seconds away from implementing the training centric model, only to have his newly hired AND trained Director of Training (assessor) quit for the 10 dollar gym down the street.  I am thinking about how I am going to pick up heavy stuff at a Snap Fitness later this morning, and then go try out my brand new golf clubs before visiting my sister, brother in law, and three little nephews.

And while I am sitting here, breathing in and out, I am full of hope.

Published in Blog
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