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Wednesday, 09 September 2015 12:04

A new approach

It has been a while since I wrote a blog post for jasonlinse.com that was about increasing revenue in a fitness center.  Truth be told, it is a struggle to come up with things to write about that I have not already covered several times.

I am a columnist for Club Solutions Magazine.  I write about 3 articles per month for them.  I can’t write on the same topic for Club and for jasonlinse.com. 

My point:  I need to get more creative.  And this boils down to more effort.  And change.

Published in Blog

 I have helped, coached, trained, consulted, whatever you want to call it, over 1000 gyms.

There are a few things I have learned along the way. 

-Most gyms are reactive marketers.  Very few are proactive.  So, I offer a service that designs for you, a 12 month marketing plan.

-Most gyms hire people who are too young.  I have no service to help this other than this free advice:  Stop hiring 22 year olds.  Pay more and get a 35 year old.

Published in Blog
Wednesday, 05 November 2014 16:34

Emails to prospects

You have some sort of prospect database right?  I am going to assume that you do, but if you do not, email me This email address is being protected from spambots. You need JavaScript enabled to view it. with “prospect database” in the subject line and I can connect you with a good friend who will hook you up with an awesome tool for a price you won’t be able to refuse.

So, let’s say you have 200 email addresses and names.  Many of these people have never even toured.  Some of them toured, did a trial and have not been seen or heard from since. 

Published in Blog

The four quadrant theory of personality and temperament has been around for many years.  Most people reading this have taken an assessment at some time in their lives.  MBTI or DISC are common ones used in counseling and in corporations.   

Companies will use an assessment like DISC or maybe KOLBE to help with hiring and with management and leadership.

But up until recently, it wasn’t feasible to use personality assessing for prospects in a fitness business.  Or a prospect for any business for that matter. Most Assessments take too long and are too complicated.  And how would it help anyway?

Published in Blog
Thursday, 02 October 2014 10:46

Every body knows we are here

I have a friend who just opened an indoor golf training center.  It is fully equipped with a 30K machine that tell you everything that happens when you smack a golf ball.  The simulator has dozens of real life golf courses and the play is extraordinarily accurate when compared to outdoor golf.

He is also a golf pro.  This means that he is a card carrying PGA member.  Not a member of the PGA tour.  He has been working at golf courses for 20 years.  From Arizona to Minnesota to Aruba, to New York and back to Minnesota. 

Published in Blog
Friday, 22 August 2014 10:07

Kathy Martin, a coach with a PhD

Sometimes life kicks you in the groin.  Bad things happen, and it is hard not to wonder what you did to deserve this bad luck, this karma. But then sometimes pretty awesome things happen.  And when awesome things occur, you need to feel grateful, fortunate, and lucky to be in the right place at the right time.

Published in Blog
Tuesday, 12 August 2014 08:10

What dreams may come

I loved Robin Williams.  I didn’t know him personally so I guess when I say that I love him, I mean that I loved his talent.  But it seemed like I knew him.  More so than most, if not all other actors and entertainers.  He let us in.  He opened up, and after watching an interview or seeing him perform live, you left with the feeling that he was more human than other famous people.

Published in Blog

Why did you open and/or purchase a gym?  To have a job?  Because you liked fitness?  To be a business owner? 

I really don’t care what the reason is, as long as you, sooner or later, figure out the following hard and fast rules:

Published in Blog
Tuesday, 01 July 2014 14:30

Results based fitness

I still hate Planet Fitness and the other low dues players.  But recently, after reading a comment from a colleague of mine, I think I may hate them less.

This person made a comment that too many people in the gym industry think that we all chase the same type of customer, but that, in his opinion, we don’t.  In other words, he is saying that gyms like Planet are fine because they go after a different consumer than, for example, a cross fit, or a high end big box.

Published in Blog

My Dad graduated from High School in 1962.   He worked some manual labor jobs before trying college.  He dropped out and was drafted for the Vietnam War.

After his military career, he came back to the same small town where he was born and raised.  In that small town, he settled down, married and raised a family.

Published in Blog
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