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Tuesday, 28 November 2017 12:53

How to sell without being a salesperson

I have noticed more and more people jumping into my line of work. 

Fitness business coaching.

Come on in, the water is warm, I say.  But, if I may, I have some advice for you:  Don’t overcomplicate what you teach.  And don’t give free advice (blogs, webinars, videos) that talks mainly, if not only, in theory.

I watched a webinar recently where some dude spent 45 minutes talking about how to sell fitness memberships.  I was bored within 90 seconds, and while he had a lot of good advice, none of it was applicable. 

Yeah, here I am, ripping on a new competitor.  Don’t act like you don’t do it.  Lol.

Published in Blog
Tuesday, 14 November 2017 15:22

Keeping it from my boss

I remember being very nervous, feeling incredibly insecure, and also super excited all at the same time.

I was the Director of Franchisee Training for a fitness franchisor, had been doing it for years, also was co-owner of a 2700 square foot gym, and here I was, hiring a business coach.

I didn’t want anybody to find out.  I just wanted the results.

Published in Blog
Monday, 02 October 2017 20:42

Orange and happy

I was fired in October of 2010.  The only reason I wasn’t walked to the door, was because I had been there for almost 6 years, helping the company go from being worth a little to over 100 million dollars.

They were classy enough to let me walk out on my own. 

Published in Blog
Wednesday, 13 September 2017 14:59

Fitness business hucksters

I have been noticing a lot of fitness business coaches/consultants advertising on Facebook lately.  I should clarify:  I have noticed many new faces through Facebook advertising.

I know what I am about to say is going to come across as self-serving and maybe even insecure, but please believe when I say that is not the case:  They are probably all full of shit. 

I mean, seriously, these people throw up things like, “Get 90 new leads in 6 seconds……………..”

Published in Blog
Wednesday, 28 June 2017 15:57

How to find solid employees

How to find good employees:

 

1.        Pay more than you want or expect to.

2.       Interview candidates three times or more.

3.       Explain all expectations before hire date, have them sign a document that lists the expectations, including and especially goal structure.

4.       Inform hire that he or she is on a 90 day trial period, and that it is a production position and..

5.       Reward success, punish failure.

6.       Provide leadership.

 

Published in Blog
Tuesday, 25 April 2017 14:33

I've got another confession to make

In 2004, I answered a job ad.  The position was in membership sales at a 30,000 square foot gym.

I was 31 years old. 

For the previous 10 years, I was either a golf professional or a fitness trainer for a few different organizations.

At 31 years old, I wanted to work for an Independent gym, with one owner.

This was that gym.

Published in Blog
Wednesday, 12 April 2017 13:50

It comes down to this

It really honestly and seriously comes down to two things.

1.       Do you schedule a free session with 70% or more of new members?

2.       Do your coaches who perform these free sessions convert 50% or more to coaching clients?

Published in Blog
Wednesday, 15 March 2017 08:53

The C word

I do say the C word more than most people.  The main reasons I say it are 1. Shock value.  I love seeing people’s reaction.  “Did he just say that?”  2.  I find it silly that we have words that are taboo. 

And the third reason is because in Australia, it is about as common as fuck is here.  Or maybe even shit.

Published in Blog
Tuesday, 07 March 2017 14:52

PT sales is the new 1998 membership sales

There was a time when a gym tour was a serious thing for a membership salesperson.  I remember the days of 45 minute tours, $149.00 enrollment fees and $50.00 commissions. 

And of course, a closely monitored closing percentage of 50% or higher.

“We close almost everybody who comes in.”

Published in Blog
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