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Wednesday, 24 August 2016 14:50

Dominos pizza, stubborn gal and 23 gyms

“Life can change in an instant, and so can you.”

-Somebody, probably multiple people


I remember my last cigarette.  I was 21 years old.  I had been smoking for just over two years.  I was a pack a day kind of person.  Two packs when I drank alcohol.

Published in Blog
Wednesday, 09 September 2015 12:04

A new approach

It has been a while since I wrote a blog post for jasonlinse.com that was about increasing revenue in a fitness center.  Truth be told, it is a struggle to come up with things to write about that I have not already covered several times.

I am a columnist for Club Solutions Magazine.  I write about 3 articles per month for them.  I can’t write on the same topic for Club and for jasonlinse.com. 

My point:  I need to get more creative.  And this boils down to more effort.  And change.

Published in Blog


  1. No contracts that roll into month to month.  Yes, you need to make a 12 month contract the staple membership.  But you also want it to end, requiring the member to be forced to sign another 12 month contract.  Studies show that if you get a member to resign a second 12 month contract, you substantially increase your chances of them becoming a long term member.  If they sign for the 3rd year in a row, you can almost guarantee they will be around in 10 years, unless they move or die.  By making this change, you will, in a just a matter of a couple of years, take care of high attrition, and instead, have high retention simply by getting rid of the yo-yo exercisers.

Published in Blog
Tuesday, 28 April 2015 17:25

Bryant-Lake Bowl

I smoke cigars.  Alert the media, have you heard about the Lindbergh baby?  I realize most people who know me or follow me on social media, are aware of my cigar habit.  And those who were not, are now. 

I smoke probably 3 per week.  I have a humidor at home and a cigar shop three blocks away.  I sit on the front stoop of a friend’s house a couple of days per week and light one up while sipping (okay, gulping) scotch.  But let’s not get into my drinking habits on this article.  One vice is enough for today.

Published in Blog
Saturday, 03 January 2015 10:26

Change your story, change your life

Below is about 500 words that I wrote recently for a friend who owns a big box gym.  He likes to send out emails on a regular basis to his prospects with stories intended to inspire some of them to make a decision to become healthier.  These 500 words are all true. Nothing in this story is that profound, perhaps, but I think some of you may be interested in copying and pasting it so you too can send it to your prospects and members if you want to.  Please feel free. 

Published in Blog
Tuesday, 20 May 2014 13:49

Stupid is as stupid does

I don’t like stupid people who think they are smart.

I don’t like smart people who think they are smart.

I like stupid people who work hard to be smart.

I like smart people who think they are stupid.

Published in Blog
Tuesday, 25 February 2014 14:56

Your gym is different, but not your business

Of course, you believe that your gym is different.  And you are probably right.  Your GYM is different.  But your business systems and processes are the same.

You have a product and/or service.

You package it and market it.

You sell it.

You service it.

That’s it.

Published in Blog
Friday, 12 July 2013 13:58

Love in the time of terrorism

It had been literally months, perhaps even a full rotation of the earth around the sun, since I had been on a date.  This was not because I was ugly, fat, stupid or boring.  Well, stupid is up for debate on some days.  The main reason I was getting by with internet porn and Johnnie Walker Scotch, was apathy.  Ok, apathy and a healthy dose of cynicism with some irritability mixed in for good measure.  In other word, dating was annoying, relationships were a pain in the ass, love did not exist and most women I had drinks with in the past were self-centered prigs.

Published in Blog
Wednesday, 24 April 2013 09:05

Koko Fit Club and others

For several years, (from 2005 to 2010) as I was teaching and coaching gym owners on how to maximize profits, (most of it not onsite) I often felt guilty that all I was really teaching them was how to get the door to swing, phone to ring, and in-box to ding. 

I wasn’t doing a very good job of teaching them how to change lives.  Back then, most of us in the industry viewed it like this:  We have a great product (s) that if you use on a consistent basis, you will be healthier and fit than if you don’t use it.  Our marketing and sales approaches reflected that. 

Published in Blog
Wednesday, 20 March 2013 15:05

Make one change

I am making a prediction that many gym owners who follow me through www.jasonlinse.com , facebook, twitter, and/or linkedin, get nervous when they keep reading and hearing my emphatic advice to become a training centric gym.

Published in Blog
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