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Tuesday, 21 November 2017 16:43

Zach Marshfield

It all started with an email from Zach.  He had recently ordered marketing materials from my preferred vendor and the vendor recommended that Zach reach out to me.


I coached him and his staff for a short while and they made a lot of progress. 


Then Zach disappeared.  Sort of.  

Published in Blog
Friday, 12 June 2015 10:24

Mr. Smith goes to Washington

My first job title for Snap Fitness headquarters was “Corporate Sales Manager”.  I was asked to train in new Snap Fitness franchisees onsite.  I would be there for 3 to 4 weeks.  One week before the gym opened, doing a pre-sale and pre-opening marketing, and then 2 to 3 weeks helping build up the membership and training owners and staff on sales and operations.  I loved it.  The pay sucked, I was always in a hotel, but the company was growing fast and furious which meant plenty of excitement and future opportunity.

Published in Blog
Tuesday, 13 January 2015 09:14


If it were spelled that way, I would use the word more.  I fancy myself a good speller.  I grew up in the days without spellcheck, or at least a different version.  I seem to remember that you had to select all and hit the spellcheck button.  Now, the word magically has a red squiggly line under it, and as I continue to write, I can’t not notice Ahntrapranewer staring at me with that line under it. Oops, there it is again.

Published in Blog
Friday, 16 August 2013 06:13

One of a thousand

I have recently branched out from only fitness business consulting and have added corporate personality assessment and team building workshops.  The timing seemed right.  I continue to provide the best consulting services in the industry to gym owners and fitness people.  But now, I have another great service to offer people in all types of industries. 

Published in Blog
Saturday, 23 February 2013 12:47

I'm in love and leaving in two weeks

Last night, I returned from a consulting job.  My client's gym is 2700 feet and he has about 600 memberships.  These members are paying around $40.00 per month for a single, simple access membership.

His Personal Training revenue was up and down but often around 10K per month.  He was getting less than 20% of that.

His trainers were independent contractors.  One of them quit the other day.  This was after months of consistently training 75 or more client hours.  In the last month, she dropped dramatically.  He knew something was up.

Published in Blog