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Wednesday, 13 September 2017 14:59

Fitness business hucksters

I have been noticing a lot of fitness business coaches/consultants advertising on Facebook lately.  I should clarify:  I have noticed many new faces through Facebook advertising.

I know what I am about to say is going to come across as self-serving and maybe even insecure, but please believe when I say that is not the case:  They are probably all full of shit. 

I mean, seriously, these people throw up things like, “Get 90 new leads in 6 seconds……………..”

Published in Blog
Thursday, 03 August 2017 14:25

Finding Goby

How to run a gym

 

 

Step one:  Don’t do it.  Seriously, you don’t know how difficult it is to make money in the fitness industry.  Unless of course, you are willing to do simple stuff…………………………….over and over and consistently, and never waiver.

Being a gym owner means a lot of things, and at the top of the list is being a leader.

And part of being a leader is to lay out the plan, train on the plan, and inspect that the plan is being followed.

Plan, train, inspect.

Do you have the skill set to be a good planner, trainer, and inspector?

One indicator is your color spectrum.  Find your Goby. 

What the hell am I talking about?

Head over to www.finidinggoby.com and click on “find your goby”.

Don’t pay anything. It looks like you will be paying, which does cost $29.00, BUT it is FREE right now for a limited time.

In the discount code section, type in mygoby

We live in a world full of dichotomies.  You are told, as a child that you can do anything and be anything. 

Then, as an adult, while you still hear that positivity from some folks, you hear “Not possible, you can’t do that”, from others.

Well, how about taking advice from a person who uses logic, reason, probability, realism, and a four quadrant based communication/personality tool?

I will tell you the obstacles you face when it comes to leadership, sales, management, following up, training, etc.

And then how you can overcome these obstacles.

With this $29.00 report that is free if you move your ass now and go take the assessment by following the instructions above, you get an 11 page report. 

“Reports are AWESOME Jason.  Quite in depth.  Thanks you!”

-Debbie Rosenfelt, gym owner, Seattle Washington.

What I am about to write is only to persuade people whose trust I have already gained but need a little pushing:  $29.00 is a real cost.  I will generate a lot of revenue from these reports.  Companies who hire me to enhance their communication, team build and for sales training will pay $29.00 per employee.  Many assessments cost $39.00 or $49.00.   And some of these other assessments provide you with over 20 pages of what I call “fluff” and it cracks me up because they are four quadrant based, so they should know that over 50% of folks are not going to spend time reading 22 pages, EVEN if it is about them.

So, we got Goby to 10 plus a page dedicated to tips for your health and fitness.

My point is that this is not going to be free for long, and because free has no value I want you to know you are getting a $29.00 gift, for FREE.

And the bonus is this:  If you own a gym, AND you take the assessment, you get a free 20 minute call with me to talk about your results.

Go.  Do it.

 

Keep changing lives.

Published in Blog
Wednesday, 28 June 2017 15:57

How to find solid employees

How to find good employees:

 

1.        Pay more than you want or expect to.

2.       Interview candidates three times or more.

3.       Explain all expectations before hire date, have them sign a document that lists the expectations, including and especially goal structure.

4.       Inform hire that he or she is on a 90 day trial period, and that it is a production position and..

5.       Reward success, punish failure.

6.       Provide leadership.

 

Published in Blog
Tuesday, 25 April 2017 14:33

I've got another confession to make

In 2004, I answered a job ad.  The position was in membership sales at a 30,000 square foot gym.

I was 31 years old. 

For the previous 10 years, I was either a golf professional or a fitness trainer for a few different organizations.

At 31 years old, I wanted to work for an Independent gym, with one owner.

This was that gym.

Published in Blog
Wednesday, 12 April 2017 13:50

It comes down to this

It really honestly and seriously comes down to two things.

1.       Do you schedule a free session with 70% or more of new members?

2.       Do your coaches who perform these free sessions convert 50% or more to coaching clients?

Published in Blog
Tuesday, 21 March 2017 13:54

Trainer dude uses google

He took the job because it was the first gym to offer.  At 22 years old, fresh from graduation, he didn’t even have a certification.  But that was coming soon.  On Saturday, only 3 days away, he would sit for the exam, and there was no way in hell he was going to fail.

The gym was about 10000 square feet.  It had a bunch of treadmills, elliptical machines, and a few stationary bicycles. 

In the middle part of the gym, about 14 pieces of Cybex machine weights were stationed. 

Down a dark hallway, in the back of the gym was the free weight area.  Dumbells, and more dumbells.  A couple of squat racks, a hack squat, a 45 degree leg press, some kettlebells and a bunch of benches, crammed into this corner in the rear of the building.

The 22 year old soon to be certified trainer was excited.  He was told the following:

Published in Blog
Wednesday, 15 March 2017 08:53

The C word

I do say the C word more than most people.  The main reasons I say it are 1. Shock value.  I love seeing people’s reaction.  “Did he just say that?”  2.  I find it silly that we have words that are taboo. 

And the third reason is because in Australia, it is about as common as fuck is here.  Or maybe even shit.

Published in Blog
Tuesday, 07 March 2017 14:52

PT sales is the new 1998 membership sales

There was a time when a gym tour was a serious thing for a membership salesperson.  I remember the days of 45 minute tours, $149.00 enrollment fees and $50.00 commissions. 

And of course, a closely monitored closing percentage of 50% or higher.

“We close almost everybody who comes in.”

Published in Blog
Friday, 03 February 2017 14:24

The smoke show who stood me up

A female friend of mine showed me a picture of a friend of hers.  Somebody I had never met.  She was/is a total smoke show.

So, I got her telephone number.  I asked her via text to go to a MLB baseball game with me.  Just her and I in my season ticket section.

Now, let’s take a time out.  Normally, this situation would have gone like this:

Published in Blog
Wednesday, 01 February 2017 14:45

Beating low dues clubs

I am hosting a webinar on Thursday, February 2nd, 2017.  Noon Central time.

Groundhog Day.

I am predicting that some folks won’t be able to make it and some people poke around the blog post section of my website on occasion, so I thought I could kill two birds with one stone.

Give readers some of the information in case they can’t make the webinar, and maybe get a few others who are available at Noon Central time on Thursday, February 2nd, excited to jump on board.

Published in Blog
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