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Tuesday, 28 November 2017 12:53

How to sell without being a salesperson

I have noticed more and more people jumping into my line of work. 

Fitness business coaching.

Come on in, the water is warm, I say.  But, if I may, I have some advice for you:  Don’t overcomplicate what you teach.  And don’t give free advice (blogs, webinars, videos) that talks mainly, if not only, in theory.

I watched a webinar recently where some dude spent 45 minutes talking about how to sell fitness memberships.  I was bored within 90 seconds, and while he had a lot of good advice, none of it was applicable. 

Yeah, here I am, ripping on a new competitor.  Don’t act like you don’t do it.  Lol.

Published in Blog
Tuesday, 21 November 2017 16:43

Zach Marshfield

It all started with an email from Zach.  He had recently ordered marketing materials from my preferred vendor and the vendor recommended that Zach reach out to me.


I coached him and his staff for a short while and they made a lot of progress. 


Then Zach disappeared.  Sort of.  

Published in Blog
Tuesday, 25 April 2017 14:33

I've got another confession to make

In 2004, I answered a job ad.  The position was in membership sales at a 30,000 square foot gym.

I was 31 years old. 

For the previous 10 years, I was either a golf professional or a fitness trainer for a few different organizations.

At 31 years old, I wanted to work for an Independent gym, with one owner.

This was that gym.

Published in Blog
Friday, 06 January 2017 12:33

Orange Theory Fitness

I’ve written about Planet Fitness quite a bit over the past few years.  I have typed several words about Snap Fitness and Anytime Fitness during that time as well.

Retro Fitness and Koko Fit Club have also been mentioned by me at one time or another.

But I have never written about Orange Theory Fitness. 

So, let me do what I am wont to do, which is write as much as I know about this fitness franchise, ripping and complimenting them as much as I can, sending the link for this blog post to the big knockers at Orange Theory headquarters, and see what happens.

Likely, I won’t hear back from them, but I will nevertheless pretend that they share my article around their office and bitch about what an idiot I am……………..

Published in Blog
Wednesday, 07 September 2016 15:45

Do you qualify?

If you are reading this, there is a good chance that you qualify.  There is a chance you qualify to change more lives than you ever have before.  And there is chance that you qualify to make more money than you ever have before.

Published in Blog
Friday, 12 February 2016 14:58

Respect my authority?

To be the successful as a coach of any type, fitness, business, or fitness business, you need to become the authority on your specific subject. 

The expert.

Published in Blog
Tuesday, 09 February 2016 15:53

Social Media Marketing

Fitness businesses need to implement print marketing.  It is still very effective if done properly and consistently.  The key is to stay consistent and persistent.  I design marketing plans for many gyms.  Some are my clients, meaning I speak to them on a regular basis and am able to learn whether they are implementing the plan I wrote for them, or not.  Others, have only requested the plan, so it is harder for me to know if they are following it.  Here’s what I can tell you:

Published in Blog
Wednesday, 27 January 2016 09:33

Gym owners

I think it is finally time for me to say it.  I mean, I suppose you don’t have to dig too deep into my blogs and articles to find something similar to what I am about to type.  But I have never written it as bluntly as I am about to.

I don’t like gym owners.

Published in Blog
Thursday, 24 December 2015 11:47

Why do they need you?

The top 7 reasons why people join a gym are:

  1. Improve health

  2. Lose weight

  3. Feel better

  4. Look better

  5. Social (meet people)

  6. Get in shape

  7. Tone up

Published in Blog
Monday, 07 December 2015 13:44

Changing lives

I had three business review calls last week.  I normally schedule more, but I was sick with a nasty cold.  It hit me on Sunday and by Thursday, I thought I could make it to the gym.  I made it there alright, but after warming up, and performing one deadlift set, I said “fuck it”, and went home.

Of the three calls, one is a 2000 square foot training only gym, the only LGBTQ gym in the country.   Another is a 2500 square foot mainstream gym in Melbourne, Australia and the third is a 3000 square foot mainstream in the Midwest.

Published in Blog
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