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Tuesday, 25 April 2017 14:33

I've got another confession to make

In 2004, I answered a job ad.  The position was in membership sales at a 30,000 square foot gym.

I was 31 years old. 

For the previous 10 years, I was either a golf professional or a fitness trainer for a few different organizations.

At 31 years old, I wanted to work for an Independent gym, with one owner.

This was that gym.

Published in Blog
Friday, 06 January 2017 12:33

Orange Theory Fitness

I’ve written about Planet Fitness quite a bit over the past few years.  I have typed several words about Snap Fitness and Anytime Fitness during that time as well.

Retro Fitness and Koko Fit Club have also been mentioned by me at one time or another.

But I have never written about Orange Theory Fitness. 

So, let me do what I am wont to do, which is write as much as I know about this fitness franchise, ripping and complimenting them as much as I can, sending the link for this blog post to the big knockers at Orange Theory headquarters, and see what happens.

Likely, I won’t hear back from them, but I will nevertheless pretend that they share my article around their office and bitch about what an idiot I am……………..

Published in Blog
Wednesday, 07 September 2016 15:45

Do you qualify?

If you are reading this, there is a good chance that you qualify.  There is a chance you qualify to change more lives than you ever have before.  And there is chance that you qualify to make more money than you ever have before.

Published in Blog
Friday, 12 February 2016 14:58

Respect my authority?

To be the successful as a coach of any type, fitness, business, or fitness business, you need to become the authority on your specific subject. 

The expert.

Published in Blog
Tuesday, 09 February 2016 15:53

Social Media Marketing

Fitness businesses need to implement print marketing.  It is still very effective if done properly and consistently.  The key is to stay consistent and persistent.  I design marketing plans for many gyms.  Some are my clients, meaning I speak to them on a regular basis and am able to learn whether they are implementing the plan I wrote for them, or not.  Others, have only requested the plan, so it is harder for me to know if they are following it.  Here’s what I can tell you:

Published in Blog
Wednesday, 27 January 2016 09:33

Gym owners

I think it is finally time for me to say it.  I mean, I suppose you don’t have to dig too deep into my blogs and articles to find something similar to what I am about to type.  But I have never written it as bluntly as I am about to.

I don’t like gym owners.

Published in Blog
Thursday, 24 December 2015 11:47

Why do they need you?

The top 7 reasons why people join a gym are:

  1. Improve health

  2. Lose weight

  3. Feel better

  4. Look better

  5. Social (meet people)

  6. Get in shape

  7. Tone up

Published in Blog
Monday, 07 December 2015 13:44

Changing lives

I had three business review calls last week.  I normally schedule more, but I was sick with a nasty cold.  It hit me on Sunday and by Thursday, I thought I could make it to the gym.  I made it there alright, but after warming up, and performing one deadlift set, I said “fuck it”, and went home.

Of the three calls, one is a 2000 square foot training only gym, the only LGBTQ gym in the country.   Another is a 2500 square foot mainstream gym in Melbourne, Australia and the third is a 3000 square foot mainstream in the Midwest.

Published in Blog
Friday, 20 November 2015 14:45

Is this what you want to hear?

What do you want me to say and write?


 “Hey, if you want more members, simply do a BIG promotion.  Offer FREE enrollment and only $19.00 per month.  Send this offer out with 10000 mailers.  Find a company that will do it for a couple hundred dollars.  Oh, yes, they are out there.  The piece will be smaller, and sort of ratty looking, but who cares? It should get you 50 or more members. 

Published in Blog
Wednesday, 07 October 2015 11:25

Don't be afraid of a little effort

You own a gym, one that rents equipment for $39.00 per month.  And sometimes, you get frustrated and downright angry when a person doesn’t join, citing that you are too expensive.  You say things to your staff, co-workers, or yourself, like, “Too expensive? Fatty probably spends $50.00 per week on fast food and Monster drinks, and they are bitching about $39.00 per month to add years to their life?”

You’ve seen folks join, and make life changes.  Haven’t you?  Some of them even did it on their own.

If you own or work in a gym, and have been owning or working for more than 6 months, you have witnessed some pretty cool shit regarding member’s results.

Published in Blog
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