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Wednesday, 28 June 2017 15:57

How to find solid employees

How to find good employees:


1.        Pay more than you want or expect to.

2.       Interview candidates three times or more.

3.       Explain all expectations before hire date, have them sign a document that lists the expectations, including and especially goal structure.

4.       Inform hire that he or she is on a 90 day trial period, and that it is a production position and..

5.       Reward success, punish failure.

6.       Provide leadership.


Published in Blog
Friday, 06 January 2017 12:33

Orange Theory Fitness

I’ve written about Planet Fitness quite a bit over the past few years.  I have typed several words about Snap Fitness and Anytime Fitness during that time as well.

Retro Fitness and Koko Fit Club have also been mentioned by me at one time or another.

But I have never written about Orange Theory Fitness. 

So, let me do what I am wont to do, which is write as much as I know about this fitness franchise, ripping and complimenting them as much as I can, sending the link for this blog post to the big knockers at Orange Theory headquarters, and see what happens.

Likely, I won’t hear back from them, but I will nevertheless pretend that they share my article around their office and bitch about what an idiot I am……………..

Published in Blog
Wednesday, 27 July 2016 14:20

I may have shopped your gym

I called a local gym the other day.   I have no intention of joining.  I wanted to see how they handled telephone inquiries.  If I had to give a letter grade, I would give it a D+.

If I had to give a pass/fail, it would be a fail.

Published in Blog

It was a beautiful Spring day.  It was a Friday, and I was fresh out of the shower, getting dressed, and about to head downtown for a couple of happy hour beers.  I was checking the clock, it showing about 3:30pm, when I heard the commotion.

It was coming from outside.  I live on the fourth floor, and through the windows, somewhere out in the parking lot, I could hear what seemed like a police offer shout something like, “Get out of the car with your hands on your head!”

Half naked, I ran to the window.

Published in Blog
Friday, 15 April 2016 09:24

The simple system to change lives

The formula is simple.  But first it starts with membership sales.

Sell x amount of memberships per month.  The X is determined by a couple of things.  What type of gym are you?  What type of marketer are you?  How many memberships do you need?  How many can you handle?  How many do you lose each month?

Let’s say you are a 10000 square foot gym with 1200 members.  Right now, you have 23 of them working with a trainer.  You lose 400 memberships per year, and add about the same.  This has been going on for a couple of years, since the low dues asshole opened down the street.

Published in Blog
Wednesday, 13 April 2016 08:01

You can call me pompous........

You can call me pompous and arrogant but I still will want to help you change more lives.  Not because I like you, because once you call me pompous and arrogant, I no longer think much of you, but I still want you to change more lives. 

Because if you change more lives, you may become a smarter person.  A better person.  The kind of person who understands that if you call somebody pompous and arrogant, you may just be saying more about yourself than you are about them.

Now, there is nothing wrong with being honest, direct and saying what you feel.  But then we would have to establish your definition of pompous and your definition of arrogant.  And I am not certain but somewhat confident that I could get you to agree that while some people may agree with your definition, they may not agree that it is an apt description of the person you are referring to.  And some people may agree.

You can call me pompous and arrogant but I still want to help you change more lives.  Not because you don’t know what you are doing.  But because I know many things you don’t know.

If I have not established that, then I can call you obtuse.

Keep changing lives. 

Published in Blog
Wednesday, 23 March 2016 10:47

A true story about gym employee drama

I know a gym owner who has two independent contractor personal trainers.  One of them has been employed for about 2 years.  Another is pretty new but available full time.  The 2 year veteran is part time.  He has a 6am to 3pm “day” job so he trains in the evenings. 

The 2 year trainer started banging a part time front desk person.  This front desk gal had been dating the sales manager for a couple of years.  Sales manager guy felt like he was cheated on.

Published in Blog
Friday, 04 March 2016 09:37

What they want, what they need

I have always believed that it isn’t about money.  That if you do what you love to do and do it well, AND you combine all of that with some business training, success will come.

Of course, success is defined differently from person to person.

In my case, as a fitness business coach, success is defined, currently, as not having to rely on working for “the man”, living life on my own terms, running around helping gym owners, get compensated enough for it to afford a basic minimalist lifestyle while imbibing on some decent scotch and a couple of cheap cigars per week. 

Published in Blog
Monday, 18 January 2016 15:46

A story about owning a fitness business

When I opened a small gym in 2008, it was only weeks after the economy started tanking.  Many Americans were afraid, and my fear was amplified due to a 200K business on the line.

We hit break even in less than a month, and were off and running only weeks later. 

About three years after we opened, we sold the gym for a decent profit.  I was living 80 miles away and my business partner was about to be traveling a ton.

Published in Blog
Thursday, 24 December 2015 11:47

Why do they need you?

The top 7 reasons why people join a gym are:

  1. Improve health

  2. Lose weight

  3. Feel better

  4. Look better

  5. Social (meet people)

  6. Get in shape

  7. Tone up

Published in Blog
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