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Wednesday, 28 June 2017 15:57

How to find solid employees

How to find good employees:

 

1.        Pay more than you want or expect to.

2.       Interview candidates three times or more.

3.       Explain all expectations before hire date, have them sign a document that lists the expectations, including and especially goal structure.

4.       Inform hire that he or she is on a 90 day trial period, and that it is a production position and..

5.       Reward success, punish failure.

6.       Provide leadership.

 

Published in Blog
Tuesday, 25 April 2017 14:33

I've got another confession to make

In 2004, I answered a job ad.  The position was in membership sales at a 30,000 square foot gym.

I was 31 years old. 

For the previous 10 years, I was either a golf professional or a fitness trainer for a few different organizations.

At 31 years old, I wanted to work for an Independent gym, with one owner.

This was that gym.

Published in Blog
Wednesday, 12 April 2017 13:50

It comes down to this

It really honestly and seriously comes down to two things.

1.       Do you schedule a free session with 70% or more of new members?

2.       Do your coaches who perform these free sessions convert 50% or more to coaching clients?

Published in Blog
Tuesday, 21 March 2017 13:54

Trainer dude uses google

He took the job because it was the first gym to offer.  At 22 years old, fresh from graduation, he didn’t even have a certification.  But that was coming soon.  On Saturday, only 3 days away, he would sit for the exam, and there was no way in hell he was going to fail.

The gym was about 10000 square feet.  It had a bunch of treadmills, elliptical machines, and a few stationary bicycles. 

In the middle part of the gym, about 14 pieces of Cybex machine weights were stationed. 

Down a dark hallway, in the back of the gym was the free weight area.  Dumbells, and more dumbells.  A couple of squat racks, a hack squat, a 45 degree leg press, some kettlebells and a bunch of benches, crammed into this corner in the rear of the building.

The 22 year old soon to be certified trainer was excited.  He was told the following:

Published in Blog
Wednesday, 15 March 2017 08:53

The C word

I do say the C word more than most people.  The main reasons I say it are 1. Shock value.  I love seeing people’s reaction.  “Did he just say that?”  2.  I find it silly that we have words that are taboo. 

And the third reason is because in Australia, it is about as common as fuck is here.  Or maybe even shit.

Published in Blog
Tuesday, 07 March 2017 14:52

PT sales is the new 1998 membership sales

There was a time when a gym tour was a serious thing for a membership salesperson.  I remember the days of 45 minute tours, $149.00 enrollment fees and $50.00 commissions. 

And of course, a closely monitored closing percentage of 50% or higher.

“We close almost everybody who comes in.”

Published in Blog
Thursday, 09 February 2017 14:32

From 43 to 11

I coached a fitness center not long ago.  One of the things that they needed was motivation and direction in getting free sessions booked and serviced.

This was their way of introducing new folks to what they did: Change lives.

The process involved some cold calling.   Normally, I don’t get too involved in that type of lead generating, but the client wanted it.

Published in Blog
Wednesday, 01 February 2017 14:45

Beating low dues clubs

I am hosting a webinar on Thursday, February 2nd, 2017.  Noon Central time.

Groundhog Day.

I am predicting that some folks won’t be able to make it and some people poke around the blog post section of my website on occasion, so I thought I could kill two birds with one stone.

Give readers some of the information in case they can’t make the webinar, and maybe get a few others who are available at Noon Central time on Thursday, February 2nd, excited to jump on board.

Published in Blog
Friday, 06 January 2017 12:33

Orange Theory Fitness

I’ve written about Planet Fitness quite a bit over the past few years.  I have typed several words about Snap Fitness and Anytime Fitness during that time as well.

Retro Fitness and Koko Fit Club have also been mentioned by me at one time or another.

But I have never written about Orange Theory Fitness. 

So, let me do what I am wont to do, which is write as much as I know about this fitness franchise, ripping and complimenting them as much as I can, sending the link for this blog post to the big knockers at Orange Theory headquarters, and see what happens.

Likely, I won’t hear back from them, but I will nevertheless pretend that they share my article around their office and bitch about what an idiot I am……………..

Published in Blog
Wednesday, 04 January 2017 13:59

The rule is this

The rule is this:  Target people who you want money from (in exchange for your expertise) and provide your best information/advice/instruction for FREE. 

Why?

Because once you hook them with the conviction that you are the expert, that you care, and that you want to help them, many of them…….at least some of them are going to ask you for more and be willing to pay for it.

Before I proceed, let me do my best to explain a couple of important things.

Published in Blog
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