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Tuesday, 28 November 2017 12:53

How to sell without being a salesperson

I have noticed more and more people jumping into my line of work. 

Fitness business coaching.

Come on in, the water is warm, I say.  But, if I may, I have some advice for you:  Don’t overcomplicate what you teach.  And don’t give free advice (blogs, webinars, videos) that talks mainly, if not only, in theory.

I watched a webinar recently where some dude spent 45 minutes talking about how to sell fitness memberships.  I was bored within 90 seconds, and while he had a lot of good advice, none of it was applicable. 

Yeah, here I am, ripping on a new competitor.  Don’t act like you don’t do it.  Lol.

Published in Blog
Tuesday, 07 March 2017 14:52

PT sales is the new 1998 membership sales

There was a time when a gym tour was a serious thing for a membership salesperson.  I remember the days of 45 minute tours, $149.00 enrollment fees and $50.00 commissions. 

And of course, a closely monitored closing percentage of 50% or higher.

“We close almost everybody who comes in.”

Published in Blog
Tuesday, 17 December 2013 13:50

I am crazy excited!

In a few weeks, I will have a new website.  www.jasonlinse.com is not going anywhere. The Business of Fitness is alive and well, helping gyms all across the country and Canada.  In addition to being a fitness business consultant I am also a master trainer on personality.  I learned from Bruce Martin, PhD, and Kathy Martin, PhD.  They invented a personality assessment called People Plus+.  It is based on the four quadrants of personality.  A concept used by DISC and MBTI. People Plus uses colors to denote the quadrants.  Yellow, Orange, Blue, and Green.

Published in Blog
Friday, 13 December 2013 14:33

How this shit works

For those of you who want to continue to rent treadmills, hoping and praying that your competition closes, and that your FREE ENROLLMENT offer works this year, stop reading.   For those of you who want to know how to make money selling results, read on.

Published in Blog

When I was part of small team of people at a major 24 hour fitness key card franchisor, some of our franchisees who were owner/operators would comment, “I am not good at sales. I don’t like sales.” It was my job to say things like, “anybody can learn to be good at sales”, or “just hire somebody who is good at sales.” Well, even if it wasn’t my job to say those things, those are the things I said. And I meant them. Then I thought more about it. And then I thought a lot more about it. And then finally, I thought about it some more. In fact, it has probably been the single most thought about aspect of the fitness business for me in the past 7 years.

Published in Blog
Friday, 04 March 2011 00:00

As long as I can get them in the door...

I’ve rarely met a fitness center owner who admitted to being bad at sales.  Oh, there have been a few and I always appreciated the honesty and humility.  Most, however, have told me it’s not a problem of “closing” sales.  It’s about getting enough people in their club that’s the problem.

Published in Blog