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Wednesday, 25 January 2017 12:41

Orange salespeople and Grey's Anatomy

Take the assessment.  For real, like right now.  Stop reading and go to www.personalityandfitness.com

Follow these instructions:

Click on “Go straight to the full assessment”.  This is located to right on the video, in a green bar.

Enter username and passcode. 

Username:  promo 

Passcode:  linsepromo

Notice that these words are all lower case.

Once entered, click on “Full Assessment.”  This is located at the top of the next page.

A screen will pop up.  Enter some basic information. For promo code, enter your gym name or a version of it.  For example, if you are a Retro Fitness, type in retro.  If you are a Snap, type in Snap. 

Now, you are ready to take the assessment.  

Published in Blog
Tuesday, 17 January 2017 18:01

Goby Communication Unleashed

Do you want more sales?

Do you want higher retention?

Do you want to guarantee the right hires?

Published in Blog
Wednesday, 30 November 2016 07:54

Special members and special salespeople

It’s been a while since I’ve written about what makes you different and special. 

Well, to be clear, there are a million things that make you different from another person and a million things that make that person different from you.

Published in Blog
Friday, 08 April 2016 11:53

3 questions for Jason

Yeah, I am asking myself questions.  Sue me.  Wait, don’t.  Even though it would be frivolous, I don’t want to waste even one second dealing with a lawsuit.

Published in Blog
Tuesday, 29 March 2016 14:10

How to maximize content marketing

Content marketing.  You have heard the phrase.  You likely even know what it means and why it is important. 

Free, free, free.  Everybody wants something for free.  Sort of.  Information, nowadays, is expected to be free. 
Wondering about something?  Work the google on the internet machine and you will find the answer. 

Published in Blog

I wrote two articles today for Club Solutions Magazine, and I filmed a short video for my youtube channel.

One of the articles was about why I like the paid trial offer for memberships.  In it, I write about how too many gyms mix marketing and sales together, and therefore try to do a price driven offer, like free enrolment all of the time.  And those offers only work for serious gym goers, and even then, can backfire, because those folks will simply wait for you to offer free enrollment again.

Instead, use a paid trial offer to get some of the intimidated segment of the sedentary population to take action. Free has no value.  Free week, free 14 days, those do not work.

Published in Blog
Friday, 16 October 2015 08:05

Your business in 30 seconds or less

I just read an article about how to present a new idea.  The thing that struck me the most is the author’s claim that you must be able to clearly explain your idea in 30 seconds or less. 

It makes total sense and seems like something I should have known.  The reason it is still stuck in my craw all these hours later is because I think I have done a horseshit job of being that brief, and even that clear about some of my ideas.

Published in Blog
Thursday, 08 January 2015 08:53

5 to 21 members per month for doing nothing

I saw a banner ad at www.clubsolutionsmagazine.com the other day.  It was from Get Members.  The advertisement caught my attention because it read, “Add 5 to 21 members every month and do absolutely no work”.

Published in Blog
Wednesday, 10 December 2014 13:56

Soap box hero?

I remember the day when I decided to become a consultant. 

I walked out of the world headquarters for Snap Fitness in October of 2010.  I was happy to be gone and planned on doing nothing but spending more time at the gym I owned for the next couple of months.

Less than two weeks later, my mom was diagnosed with ALS.  Within 6 months of that diagnosis, I sold the gym, mom died, and I met Thomas Plummer.

Published in Blog

I was asked to present at a chamber of commerce luncheon recently.  The topic was business marketing.  Now, let me remind you that I am a “fitness business” guru. I really have only worked in this industry my whole adult life.  My presentation, at this event was going to be for 15 to 20 people, only one of which owned a gym.

I accepted the invitation.

Published in Blog
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