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Thursday, 03 August 2017 14:25

Finding Goby

How to run a gym

 

 

Step one:  Don’t do it.  Seriously, you don’t know how difficult it is to make money in the fitness industry.  Unless of course, you are willing to do simple stuff…………………………….over and over and consistently, and never waiver.

Being a gym owner means a lot of things, and at the top of the list is being a leader.

And part of being a leader is to lay out the plan, train on the plan, and inspect that the plan is being followed.

Plan, train, inspect.

Do you have the skill set to be a good planner, trainer, and inspector?

One indicator is your color spectrum.  Find your Goby. 

What the hell am I talking about?

Head over to www.finidinggoby.com and click on “find your goby”.

Don’t pay anything. It looks like you will be paying, which does cost $29.00, BUT it is FREE right now for a limited time.

In the discount code section, type in mygoby

We live in a world full of dichotomies.  You are told, as a child that you can do anything and be anything. 

Then, as an adult, while you still hear that positivity from some folks, you hear “Not possible, you can’t do that”, from others.

Well, how about taking advice from a person who uses logic, reason, probability, realism, and a four quadrant based communication/personality tool?

I will tell you the obstacles you face when it comes to leadership, sales, management, following up, training, etc.

And then how you can overcome these obstacles.

With this $29.00 report that is free if you move your ass now and go take the assessment by following the instructions above, you get an 11 page report. 

“Reports are AWESOME Jason.  Quite in depth.  Thanks you!”

-Debbie Rosenfelt, gym owner, Seattle Washington.

What I am about to write is only to persuade people whose trust I have already gained but need a little pushing:  $29.00 is a real cost.  I will generate a lot of revenue from these reports.  Companies who hire me to enhance their communication, team build and for sales training will pay $29.00 per employee.  Many assessments cost $39.00 or $49.00.   And some of these other assessments provide you with over 20 pages of what I call “fluff” and it cracks me up because they are four quadrant based, so they should know that over 50% of folks are not going to spend time reading 22 pages, EVEN if it is about them.

So, we got Goby to 10 plus a page dedicated to tips for your health and fitness.

My point is that this is not going to be free for long, and because free has no value I want you to know you are getting a $29.00 gift, for FREE.

And the bonus is this:  If you own a gym, AND you take the assessment, you get a free 20 minute call with me to talk about your results.

Go.  Do it.

 

Keep changing lives.

Published in Blog
Wednesday, 25 January 2017 12:41

Orange salespeople and Grey's Anatomy

Take the assessment.  For real, like right now.  Stop reading and go to www.personalityandfitness.com

Follow these instructions:

Click on “Go straight to the full assessment”.  This is located to right on the video, in a green bar.

Enter username and passcode. 

Username:  promo 

Passcode:  linsepromo

Notice that these words are all lower case.

Once entered, click on “Full Assessment.”  This is located at the top of the next page.

A screen will pop up.  Enter some basic information. For promo code, enter your gym name or a version of it.  For example, if you are a Retro Fitness, type in retro.  If you are a Snap, type in Snap. 

Now, you are ready to take the assessment.  

Published in Blog
Tuesday, 17 January 2017 18:01

Goby Communication Unleashed

Do you want more sales?

Do you want higher retention?

Do you want to guarantee the right hires?

Published in Blog
Wednesday, 30 November 2016 07:54

Special members and special salespeople

It’s been a while since I’ve written about what makes you different and special. 

Well, to be clear, there are a million things that make you different from another person and a million things that make that person different from you.

Published in Blog
Friday, 08 April 2016 11:53

3 questions for Jason

Yeah, I am asking myself questions.  Sue me.  Wait, don’t.  Even though it would be frivolous, I don’t want to waste even one second dealing with a lawsuit.

Published in Blog
Tuesday, 29 March 2016 14:10

How to maximize content marketing

Content marketing.  You have heard the phrase.  You likely even know what it means and why it is important. 

Free, free, free.  Everybody wants something for free.  Sort of.  Information, nowadays, is expected to be free. 
Wondering about something?  Work the google on the internet machine and you will find the answer. 

Published in Blog

I wrote two articles today for Club Solutions Magazine, and I filmed a short video for my youtube channel.

One of the articles was about why I like the paid trial offer for memberships.  In it, I write about how too many gyms mix marketing and sales together, and therefore try to do a price driven offer, like free enrolment all of the time.  And those offers only work for serious gym goers, and even then, can backfire, because those folks will simply wait for you to offer free enrollment again.

Instead, use a paid trial offer to get some of the intimidated segment of the sedentary population to take action. Free has no value.  Free week, free 14 days, those do not work.

Published in Blog
Friday, 16 October 2015 08:05

Your business in 30 seconds or less

I just read an article about how to present a new idea.  The thing that struck me the most is the author’s claim that you must be able to clearly explain your idea in 30 seconds or less. 

It makes total sense and seems like something I should have known.  The reason it is still stuck in my craw all these hours later is because I think I have done a horseshit job of being that brief, and even that clear about some of my ideas.

Published in Blog
Thursday, 08 January 2015 08:53

5 to 21 members per month for doing nothing

I saw a banner ad at www.clubsolutionsmagazine.com the other day.  It was from Get Members.  The advertisement caught my attention because it read, “Add 5 to 21 members every month and do absolutely no work”.

Published in Blog
Wednesday, 10 December 2014 13:56

Soap box hero?

I remember the day when I decided to become a consultant. 

I walked out of the world headquarters for Snap Fitness in October of 2010.  I was happy to be gone and planned on doing nothing but spending more time at the gym I owned for the next couple of months.

Less than two weeks later, my mom was diagnosed with ALS.  Within 6 months of that diagnosis, I sold the gym, mom died, and I met Thomas Plummer.

Published in Blog
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