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Thursday, 26 February 2015 17:04

My first workout at Planet Fitness

I wasn’t intimidated, but I was a bit nervous walking into Planet Fitness for my first workout. 

Published in Blog
Saturday, 21 February 2015 16:06

How to sell against the low dues clubs

Last week, I joined Planet Fitness.  I have a membership to a 24 hour key card club, there is a gym in the building where I live in Minneapolis, and I travel as a fitness business consultant on a regular basis.  All told, I am in probably 50 different gyms per year.  I don’t have one low dues club as a client and probably never will. 

They don’t have sales systems in place, and they don’t need them.

Published in Blog
Friday, 06 February 2015 15:04

Why I hate Planet Fitness

Okay, most folks reading this likely know that I hate Planet Fitness.  I am not sure how many people know how deep my ire really is for this fucking ugly and cheap franchise model.  And I doubt anybody really knows why and where this anger started.

When I was supporting franchisees of a 24 hour key card model that charged around $35.00 per month for a single simple access membership, all of this Planet Fitness hatred was born.

Published in Blog
Tuesday, 01 July 2014 14:30

Results based fitness

I still hate Planet Fitness and the other low dues players.  But recently, after reading a comment from a colleague of mine, I think I may hate them less.

This person made a comment that too many people in the gym industry think that we all chase the same type of customer, but that, in his opinion, we don’t.  In other words, he is saying that gyms like Planet are fine because they go after a different consumer than, for example, a cross fit, or a high end big box.

Published in Blog
Tuesday, 18 February 2014 13:35

Darwinism and disdain

David Porter is a sales rep for Twin Oaks Software.  I have never met David and until yesterday, had never heard of Twin Oaks Software.  Yesterday, I picked up the latest issue of Club Solutions.  I have been getting it for a long time now, and I always read it cover to cover.  Okay, I skim parts, but I spend about an hour with it in my hand once per month.

Published in Blog
Tuesday, 20 August 2013 16:14

We're not a gym. We're Planet Fitness

I get a kick out those recent Planet Fitness television commercials.  You know, the ones where some average person on a tour of a Planet Fitness has a flashback moment while explaining why they don’t like gyms.  There is one where a bunch of hot, and super annoying girls are in the locker room telling each other how hot each other is.  And there is a another where some steroid dude is talking to a normal dude about “feeling the burn dude.”

Published in Blog
Wednesday, 24 April 2013 09:05

Koko Fit Club and others

For several years, (from 2005 to 2010) as I was teaching and coaching gym owners on how to maximize profits, (most of it not onsite) I often felt guilty that all I was really teaching them was how to get the door to swing, phone to ring, and in-box to ding. 

I wasn’t doing a very good job of teaching them how to change lives.  Back then, most of us in the industry viewed it like this:  We have a great product (s) that if you use on a consistent basis, you will be healthier and fit than if you don’t use it.  Our marketing and sales approaches reflected that. 

Published in Blog
Tuesday, 08 January 2013 15:56

Planet Snap in L.A.

Yesterday, I read Thomas Plummer’s most recent blog post, “Why Training Gyms will rule the market.”

He is spot on in his assessment that these 6000 square foot gyms, designed to get the maximum results from the maximum amount of clients in the shortest period of time, are here to stay and can no longer be ignored.

The real money to be made in this industry is from coaching.  It’s from upright functional supervised exercise and most of it in a group setting. 

On Saturday, January 5th, 2013, I ate lunch at Chipotle in uptown, Minneapolis.  I had a burrito bowl.  I love chipotle and eat there more than most people, which is way more than I should.  In all of the years of going in and out of Chipotle in uptown, Minneapolis, I have never seen what I saw on Saturday.  Two guys from LA Fitness, with permission from management I assume, were stationed near the exit.  They were selling memberships.  For real.  No table.  Standing by a counter with two types of paperwork.  A stack of group class schedules AND contracts. 

Published in Blog