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Tuesday, 21 March 2017 13:54

Trainer dude uses google

He took the job because it was the first gym to offer.  At 22 years old, fresh from graduation, he didn’t even have a certification.  But that was coming soon.  On Saturday, only 3 days away, he would sit for the exam, and there was no way in hell he was going to fail.

The gym was about 10000 square feet.  It had a bunch of treadmills, elliptical machines, and a few stationary bicycles. 

In the middle part of the gym, about 14 pieces of Cybex machine weights were stationed. 

Down a dark hallway, in the back of the gym was the free weight area.  Dumbells, and more dumbells.  A couple of squat racks, a hack squat, a 45 degree leg press, some kettlebells and a bunch of benches, crammed into this corner in the rear of the building.

The 22 year old soon to be certified trainer was excited.  He was told the following:

Published in Blog
Tuesday, 07 March 2017 14:52

PT sales is the new 1998 membership sales

There was a time when a gym tour was a serious thing for a membership salesperson.  I remember the days of 45 minute tours, $149.00 enrollment fees and $50.00 commissions. 

And of course, a closely monitored closing percentage of 50% or higher.

“We close almost everybody who comes in.”

Published in Blog
Wednesday, 01 February 2017 14:45

Beating low dues clubs

I am hosting a webinar on Thursday, February 2nd, 2017.  Noon Central time.

Groundhog Day.

I am predicting that some folks won’t be able to make it and some people poke around the blog post section of my website on occasion, so I thought I could kill two birds with one stone.

Give readers some of the information in case they can’t make the webinar, and maybe get a few others who are available at Noon Central time on Thursday, February 2nd, excited to jump on board.

Published in Blog
Wednesday, 07 September 2016 15:45

Do you qualify?

If you are reading this, there is a good chance that you qualify.  There is a chance you qualify to change more lives than you ever have before.  And there is chance that you qualify to make more money than you ever have before.

Published in Blog
Friday, 08 April 2016 11:53

3 questions for Jason

Yeah, I am asking myself questions.  Sue me.  Wait, don’t.  Even though it would be frivolous, I don’t want to waste even one second dealing with a lawsuit.

Published in Blog
Thursday, 24 December 2015 11:47

Why do they need you?

The top 7 reasons why people join a gym are:

  1. Improve health

  2. Lose weight

  3. Feel better

  4. Look better

  5. Social (meet people)

  6. Get in shape

  7. Tone up

Published in Blog
Tuesday, 24 November 2015 13:31

5 questions

Question number 1:  “Jason, how would you describe what you do?”

Answer:  I help gyms make more money.  That’s the shortest and simplest answer.   A gym is defined as any type of fitness center, big, medium, small, mainstream, rent a treadmill, training only, studio, etc.  I help them make more money by teaching them how to master the fundamentals.  Even in a franchise system, like an Anytime Fitness, there is no process for an expert, like me, to come to your gym and see your operation, meet you and the staff, assess your market, and provide hands on training specific to your gym. 

Published in Blog
Saturday, 07 November 2015 13:50

Kari Merrill

In Green Bay Wisconsin, there is a 90000 square foot fitness center called, Western Racquet and Fitness.

They have tennis, racquetball, basketball, cardio, strength training equipment, massage, tanning, yoga, Pilates, cycling, and more.

They have a couple of membership directors, a Personal Training Director, and a Group Fitness Director.

Kari Merrill is the group fitness director.  She is in her mid to late thirties, and has been with Western for a few years.  Prior to her current position as a life changer, she worked in the field of corrections.  It took her some time to realize that her true passions lay NOT in law enforcement but in fitness coaching.

Published in Blog
Thursday, 24 September 2015 14:30

Fat folks are clueless

People are clueless.  I mean, honestly, many are really fucking clueless.  About many things. I am one of these people when it comes to certain topics.  I know nothing about hockey.  I know very little about the stock market, and even less about how to bake a cake.

But the thing is, I don’t care about those things. 

Published in Blog
Friday, 12 June 2015 10:24

Mr. Smith goes to Washington

My first job title for Snap Fitness headquarters was “Corporate Sales Manager”.  I was asked to train in new Snap Fitness franchisees onsite.  I would be there for 3 to 4 weeks.  One week before the gym opened, doing a pre-sale and pre-opening marketing, and then 2 to 3 weeks helping build up the membership and training owners and staff on sales and operations.  I loved it.  The pay sucked, I was always in a hotel, but the company was growing fast and furious which meant plenty of excitement and future opportunity.

Published in Blog
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