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Thursday, 21 May 2015 16:05

Million Dollar Gym

I wrote a short ebook, “The 7 steps to GiGANTIC gym profits” three years ago.  It is only 25 pages long, but full of the necessary info to help gym owners change more lives.  The plan was to expand on the book, getting it up to a more robust 200 pages.  This plan has not been abandoned necessarily, but it is definitely on the back burner.  You can get ebook and a coaching call for a few bucks.  www.jasonlinse.com under the store tab.  

Instead, I want to write a book titled, “Million dollar gym”.

Published in Blog
Friday, 05 September 2014 14:17

Profits are easy

I will be a presenter for the National Independent Health Club Association’s Annual Fall Conference.  It is on Tuesday, September 9th.  I will be doing two presentations. Both are about 45 minutes in length and both will be awesome.  If you are going to be there, I promise you won’t regret it. 

If you cannot make it, no worries.  Just keep reading as I will lay out the cliff notes in the blog post.  Contact me to set up a call and learn more.

Published in Blog
Friday, 13 December 2013 14:33

How this shit works

For those of you who want to continue to rent treadmills, hoping and praying that your competition closes, and that your FREE ENROLLMENT offer works this year, stop reading.   For those of you who want to know how to make money selling results, read on.

Published in Blog
Friday, 18 October 2013 15:13

Awesome, and deserving!

I have a client who used to be my boss.  For just over one year, he supervised me and three or four other guys.  Most of that supervision amounted to scheduling our next job.  We would spend 3 to 4 weeks at a gym working with the gym owner and staff, selling memberships, guerilla marketing etc.  After several months of this, he decided to move back to his home state and open up some gyms. 

Published in Blog
Friday, 10 May 2013 15:24

Independent contractors?

I was asked to write a blog post about independent contractors versus employees, and the pros and cons. This is in regards to gyms and Personal Trainers.  This request came from an employee from the headquarters of a 24 hour key card gym franchise.

Here’s the deal:  There are no pros to having personal trainers as independent contractors. And it’s one of the biggest complaints I have about once being a part of a franchise system, both as an employee and as a franchisee.  The franchisor I worked for instructed their franchisees to hire trainers as independent contractors, and it appears that they still do. 

Published in Blog
Tuesday, 07 May 2013 16:57

Take this thing back to Baltimore

Well, another MEGA.FIT.CON event came and went last week. It was in Baltimore, a city I had never been to before.  I hope to come back again, soon, and often.  The event was a super cool hotel, and the attendees were the best I have presented in front of. 

8 speakers, over 100 attendees, a lot of energy, tons of fun.  You see, I get really excited about these events, not because I make a lot of money.  I get excited because the more I talk to, and help, training centric clubs, the less time I spend with membership driven clubs. 

Published in Blog
Friday, 22 March 2013 16:05

We all like success stories

I have a lot of clients who have seen a lot of great things after working with me.  I don’t write about them much because I don’t like to come across as boastful.  But at the same time, I have some evidence that suggests my readers enjoy reading about other gyms and what they are doing, and how well they are doing it.

One of my clients started the assessor sales system on Wednesday.  Just two days ago.  The assessor did 10 assessments over those first two day. 

Published in Blog
Saturday, 23 February 2013 12:47

I'm in love and leaving in two weeks

Last night, I returned from a consulting job.  My client's gym is 2700 feet and he has about 600 memberships.  These members are paying around $40.00 per month for a single, simple access membership.

His Personal Training revenue was up and down but often around 10K per month.  He was getting less than 20% of that.

His trainers were independent contractors.  One of them quit the other day.  This was after months of consistently training 75 or more client hours.  In the last month, she dropped dramatically.  He knew something was up.

Published in Blog
Tuesday, 29 January 2013 16:09

Commitment versus interest

Commitment versus interest

 

Manti Te’o was interested in having a girlfriend.  So much so, that he either invented one, or at least developed such a level of credulity that allowed for his believing she was real for four years.  He definitely was committed to dating someone he had never seen.  I mean, like unbelievably committed. 

Many overweight and out of shape people are interested in losing weight and becoming fit.  I would argue that if you asked 10000 fat and unfit people if they were “interested” in losing weight and being fit, that 10000 of them would say YES!. 

But are they all committed? 

Published in Blog
Tuesday, 08 January 2013 15:56

Planet Snap in L.A.

Yesterday, I read Thomas Plummer’s most recent blog post, “Why Training Gyms will rule the market.”

He is spot on in his assessment that these 6000 square foot gyms, designed to get the maximum results from the maximum amount of clients in the shortest period of time, are here to stay and can no longer be ignored.

The real money to be made in this industry is from coaching.  It’s from upright functional supervised exercise and most of it in a group setting. 

On Saturday, January 5th, 2013, I ate lunch at Chipotle in uptown, Minneapolis.  I had a burrito bowl.  I love chipotle and eat there more than most people, which is way more than I should.  In all of the years of going in and out of Chipotle in uptown, Minneapolis, I have never seen what I saw on Saturday.  Two guys from LA Fitness, with permission from management I assume, were stationed near the exit.  They were selling memberships.  For real.  No table.  Standing by a counter with two types of paperwork.  A stack of group class schedules AND contracts. 

Published in Blog
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