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Wednesday, 21 September 2011 00:00

Leaving Las Vegas

If you own a Snap Fitness, you should be in Las Vegas this week.  It is the 2nd annual Snap Fitness Convention.  I encourage owners of Snaps to attend.  Why? Well, first it’s in Las Vegas.  Even if you don’t learn anything, you can at least gamble and party with other snap owners.

Monday, 21 March 2011 00:00

49 or 9

If you believe what many fitness industry analysts are predicting, you have two roads to go down if you own a fitness center NOT in a town of 5000 people or less: Charge 49 bucks per month or more and focus on service, group fitness and socialability, OR charge 9 dollars per month and not worry about service or much else.

Friday, 04 March 2011 00:00

As long as I can get them in the door...

I’ve rarely met a fitness center owner who admitted to being bad at sales.  Oh, there have been a few and I always appreciated the honesty and humility.  Most, however, have told me it’s not a problem of “closing” sales.  It’s about getting enough people in their club that’s the problem.

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