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Tuesday, 29 March 2016 14:10

How to maximize content marketing

Content marketing.  You have heard the phrase.  You likely even know what it means and why it is important. 

Free, free, free.  Everybody wants something for free.  Sort of.  Information, nowadays, is expected to be free. 
Wondering about something?  Work the google on the internet machine and you will find the answer. 

Wednesday, 23 March 2016 10:47

A true story about gym employee drama

I know a gym owner who has two independent contractor personal trainers.  One of them has been employed for about 2 years.  Another is pretty new but available full time.  The 2 year veteran is part time.  He has a 6am to 3pm “day” job so he trains in the evenings. 

The 2 year trainer started banging a part time front desk person.  This front desk gal had been dating the sales manager for a couple of years.  Sales manager guy felt like he was cheated on.

Wednesday, 16 March 2016 16:46

Sale first or customer first?

I was asked by a publication if I was interested in providing them with 3 reasons why a customer service, and not a sales first culture, is important.

I laughed out loud when I read that email.  Now, my chuckle has nothing do with the editor-in-chief of this magazine and her question.  I LOL’d because I teach 7 steps to GIGANTIC gym profits, and step one is “Create a sales first culture.”