Jason on FacebookJason on TwitterJason on LinkedInJason on YouTube

Tuesday, 09 February 2016 15:53

Social Media Marketing

Fitness businesses need to implement print marketing.  It is still very effective if done properly and consistently.  The key is to stay consistent and persistent.  I design marketing plans for many gyms.  Some are my clients, meaning I speak to them on a regular basis and am able to learn whether they are implementing the plan I wrote for them, or not.  Others, have only requested the plan, so it is harder for me to know if they are following it.  Here’s what I can tell you:

Wednesday, 27 January 2016 09:33

Gym owners

I think it is finally time for me to say it.  I mean, I suppose you don’t have to dig too deep into my blogs and articles to find something similar to what I am about to type.  But I have never written it as bluntly as I am about to.

I don’t like gym owners.

Monday, 18 January 2016 15:46

A story about owning a fitness business

When I opened a small gym in 2008, it was only weeks after the economy started tanking.  Many Americans were afraid, and my fear was amplified due to a 200K business on the line.

We hit break even in less than a month, and were off and running only weeks later. 

About three years after we opened, we sold the gym for a decent profit.  I was living 80 miles away and my business partner was about to be traveling a ton.