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I wrote two articles today for Club Solutions Magazine, and I filmed a short video for my youtube channel.

One of the articles was about why I like the paid trial offer for memberships.  In it, I write about how too many gyms mix marketing and sales together, and therefore try to do a price driven offer, like free enrolment all of the time.  And those offers only work for serious gym goers, and even then, can backfire, because those folks will simply wait for you to offer free enrollment again.

Instead, use a paid trial offer to get some of the intimidated segment of the sedentary population to take action. Free has no value.  Free week, free 14 days, those do not work.

Friday, 16 October 2015 08:05

Your business in 30 seconds or less

I just read an article about how to present a new idea.  The thing that struck me the most is the author’s claim that you must be able to clearly explain your idea in 30 seconds or less. 

It makes total sense and seems like something I should have known.  The reason it is still stuck in my craw all these hours later is because I think I have done a horseshit job of being that brief, and even that clear about some of my ideas.

Friday, 09 October 2015 15:12

Snap Fitness, medium sized town, Minnesota

I care about cash flow and maximizing profits.  I care more about that in your fitness business than whether or not joe fatty loses 25 pounds and stops eating chicken wings dipped in some sort of disgusting dressing every Friday night at the sports bar. 

But here’s the problem:  If you don’t work hard to help change lives, your fitness business will most likely fail.  And even if it doesn’t shut down, it will be an underperforming and frustrating entity.